Creative Intelligence
Creative Intelligence lets the Main Agent collect public competitor ads, save them as research in your project, and turn what it finds into original Xainflow briefs, assets, reports, or workflows.
You ask the agent for inspiration; the agent collects ad references for you, deduplicates them, and saves them in Library → Research so you can browse, filter, and remix them later.
Creative Intelligence runs on your workspace's monthly ad-result allowance, not on your generation credits. AI analysis, image / video generation, and reports still consume credits as usual.
What You Can Ask For
| Request | What the agent does |
|---|---|
| "Collect ads from Glossier and Rare Beauty" | Imports recent public ads for the named brands |
| "Pull video creatives from competitors in athleisure" | Imports video-only creatives matching the category |
| "Refresh research for [brand]" | Reuses or updates a recent saved run instead of starting fresh |
| "Remix the strongest hooks from my saved Glossier research into 5 original Reel concepts" | Reads saved research and produces original briefs / assets |
The agent prefers reusing recently saved research over re-collecting. If you ask for the latest version, it can refresh; otherwise it works from what's already in the Library.
Run Sizes
When the agent collects, it requests a fixed batch size:
| Plan | Allowed run sizes |
|---|---|
| Free | Not available |
| Starter | 25, 50 |
| Pro and above | 25, 50, 100 |
Bigger runs find more references but consume more of your monthly allowance.
Monthly Allowance
| Plan | Monthly ad results |
|---|---|
| Free | 0 |
| Starter | 250 |
| Pro | 1,000 |
| Scale | 3,000 |
| Team | 1,000 per paid seat |
| Business / Agency | 2,500 per paid seat |
| Enterprise | 100,000 (or custom) |
Allowance resets each billing period. Deleting a saved run does not refund allowance — once an ad result has been collected, it's already counted.
The Library Research Tab
Open Library → Research to browse everything Creative Intelligence has saved for the current project.
The tab shows:
- Project totals — saved runs, imported creatives, allowance remaining.
- Saved run list — every completed collection, searchable by competitor, keyword, or date.
- Selected run summary — what was requested, what was collected, matched and missing competitors.
- Creative grid — preview cards for every creative in the run, filtered by image / video / all.
- Sorting — by source rank, newest, or longest live.
- Per-creative signals — source rank, active status, days live, platforms, CTA, and whether a landing page is available.
Click any creative to open the detail drawer, which shows the full preview, copy and CTA fields, dates, source link, and an Agent handoff to send the creative back into the Main Agent for remixing.
Deleting a Saved Run
Use the ⋯ menu on a saved run to delete it. Deletion is optimistic — it disappears from the list immediately and rolls back if the backend rejects it. The confirmation reminds you that monthly allowance is not restored.
Only the run creator and workspace Owners / Admins can delete a run.
Remixing Saved Research
The Library Research tab includes two handoff actions:
- Create concepts — opens the Main Agent with a prepared brief that uses the saved run as context.
- Create remix concepts — same, but biased toward producing original variations of the strongest creatives.
You always review the prepared brief before the agent runs. Anything the agent generates from research (briefs, assets, videos, reports, workflows) is automatically tagged with research lineage, so you can trace any output back to the references that inspired it.
The agent does not copy ads. It uses structure, hook, angle, pacing, and CTA strategy from saved references to produce original variants for your brand. If you ask it to clone an ad outright, it will rewrite the request as a safe original remix.
What Creative Intelligence Doesn't Do
- It doesn't surface real spend, click, or conversion metrics — performance signals shown in the UI are remix proxies (source rank, longevity, active status), not paid analytics.
- It doesn't expose provider names, raw provider responses, or third-party API details in the UI or chat.
- It doesn't fall back to generic web search for ad analysis. If you need fresher creatives for a specific brand, give the agent a Facebook Page URL or Meta Ads Library URL and ask for a precision refresh.
Related Pages
- Skills —
competitor-ad-researchis the underlying agent skill - Models — Creative Intelligence works with all effort levels
- Credits System — generations from research consume credits as usual